Workshops, Tools + Training for Market Success

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Chasm Institute

A Silicon Valley-based training and consulting firm

The leader in helping high-tech companies
accelerate market success of key products and services

Chasm Institute Leadership

Credentials / Experience

Ph.D. University of Washington, BS Stanford University

Author: Crossing the Chasm, Escape Velocity, Dealing with Darwin, Living on the Fault Line, Inside the Tornado. 

Mohr Davidow Ventures, TCG Advisors, The Chasm Group, Regis McKenna

Geoffrey Moore

Chairman Emeritus

Credentials / Experience

MBA University of North Texas

The Chasm Group, Oracle, JD Edwards, Dun & Bradstreet Software (McCormack & Dodge), The Service Bureau Company

Mark Cavender

Managing Director

Credentials / Experience

MBA Harvard Business School

Price Waterhouse (PwC), Harbridge Consulting, Hewlett-Packard, Pepsico

Michael Eckhardt

Managing Director

Our Most Popular Workshops

1 day

Free your company's future from the pull of the past

1.5 days

Early Market and Bowling Alley strategy for marketing and selling technology products to mainstream customers

1.5 days

Creating effective market development strategies for hypergrowth and mature markets

5 Ways to Engage with Chasm Institute:

Our Books
& Blogs
Over 2 million books purchased by individuals & companies
1 to 2 hrs for key conferences and annual kick-offs
Executive Briefing Sessions
2 to 4 hrs for senior leadership teams and staff meetings
1.5 days for:
• product groups + marketing teams seeking to gain tools for accelerating market success
• management retreats or offsite planning meetings
Break-Out Growth Projects
3 to 4 months for helping CEOs and senior managers accelerate results in their strategic growth initiatives

The Power of Frameworks

When making important decisions can't be guided by intuition alone.
  • What is our product category?
  • Where is this category competing on the Tech Market Model?
  • Which 9-Point Strategy should we implement for market success?

Chasm Institute frameworks will give your team a common vocabulary.

Our workshops + tools will accelerate your market results.



Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


Apr 2016
Chasm Institute Announces Initial Release of ChasmPlaybook

Today Chasm Institute announced the initial release of ChasmPlaybook, a native application Read more ...

Sep 2014
Chasm Institute Honored with Brandon Hall Excellence Award

Chasm Institute and our cleint Quantu7 were selected by the Brandon Hall 

read more ...
Aug 2014
Chasm Institute Mentors Intel "Make It Wearable" Finalist

Intel today announced the finalists in its "Make It Wearable" program, highlighting 10

read more ...



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