Competitive advantage starts with your people. If you have a formal professional development program at your company, we can be a part of it.

We recommend the following workshops as a formal curriculum for marketing, engineering and sales personnel: We call the entire curriculum "The Dynamics of Technology Market Development", and it includes the following programs:

• Foundations of High-Tech Marketing (eLearning)
• Framing Strategy
• Crossing the Chasm 
• Mature Market Strategy
• Implementation Planning

For employees who are not directly involved in either product marketing, sales or engineering but need a general knowledge of high-tech strategy principles, we recommend the following 1-day workshop to help them better understand how high-tech markets develop:

• Framing Strategy