DIfferent from our intense 2-3 day in-house workshops, our virtual workshops last approximately 1 hour per week for 14 weeks.They are designed to provide a high-value program for:

• Companies located outside the USA
• US-based companies whose team members are geographically disbursed

The advantage of these workshops is the additional time between each session to research, test, and apply the principles, coupled with reduced travel costs for geographically disbursed groups. All sessions are conducted using GoToMeeting.

For companies located outside the USA, we have partnered with Global Connexus to provide additional USA-based tactical and administrative support including market research and go-to-market programs.

Program Objective

The purpose of this program is to develop the knowledge and skills required to create and execute Early Market and Chasm Crossing / Bowling Alley strategies that will lead to market leadership.

Who Should Attend

• Cross-functional teams from either intact business units or early-stage companies
• Product / marketing managers and their teams
• Sales managers and their teams
• Engineering managers and their teams
• New hires

What You Will Learn

• How to develop a 9-point strategy for the Early Market
• How to develop a 9-point strategy for the Bowling Alley

Practical Application: What You Walk Away With

• The skills to complete a 9-point strategy for an emerging market product
• A draft 9-point strategy for a key emerging market product that your company produces

Sample Agenda

Week	Topic
0	Prework: "Foundations of High-Tech Marketing" eLearning course
1	Overview of program; review of game plan; TALC overview
2	Developing a strategic framework
3	Target customer - segment brainstorming
4	Target customer - scenario creation
5	Target customer - scenario analysis and selection
6	Compelling reason to buy
7	Whole product
8	Partners & allies
9	Distribution
10	Pricing
11	Competition
12	Positioning
13	Next target
14	Strategy summary

Primary / Secondary Texts

Prerequisite