These workshops are not theoretical…they are real-world oriented using your own company’s products as case studies. Your team will learn proven principles of high-tech marketing, and they will apply these principles by actually building strategy for specific products.

Listening for Customer Insights is a practical, real-world workshop, using live customers to gain a better understanding of customer needs.

Framing Strategy develops the knowledge and skills required to create high-level product leadership strategies across all phases of the Technology Adoption Life Cycle.

Emerging Market Strategy develops the knowledge and skills required to create and execute Early Market and Chasm Crossing / Bowling Alley strategies that will lead to market leadership.

Mature Market Strategy develops the knowledge and skills required to create and execute Tornado and Main Street market strategies that will lead to market leadership.

Implementation Planning teaches your people how to make their strategy come to life by planning five specific go-to-market programs.

Strategic Partnering improves the business partnership between two firms to the benefit of both.