The purpose of this session is to develop the knowledge and skills required to create and execute Early Market and Chasm Crossing / Bowling Alley strategies that will lead to market leadership.
- Cross-functional teams from either intact business units or early-stage companies
- Product / marketing managers and their teams
- Sales managers and their teams
- Engineering managers and their teams
- New hires
- How to develop a 9-point strategy for the Early Market
- How to develop a 9-point strategy for the Bowling Alley
- The skills to complete a 9-point strategy for an emerging market product
- A draft 9-point strategy for a key emerging market product that your company produces
The Chasm Companion / Crossing the Chasm, Inside the Tornado
2 days