Before learning how to develop strategy, you must first be able to frame your strategy in the proper context. Because strategy is vastly different depending on which phase of the Technology Adoption Life Cycle your category is in, it's vital that you first understand how and why you frame strategy. Whether your category is in the Early Market, Bowling Alley, Tornado or Main Street this program will give your people a good understanding of the "why" of strategy development.
Program Objective
The objective of this session is to develop the knowledge and skills required to create high-level product leadership strategies across all phases of the Technology Adoption Life Cycle.
Who Should Attend
- Cross-functional teams from either intact business units or early-stage companies
- Product / marketing managers and their teams
- Sales managers and their teams
- Engineering managers and their teams
- New hires
What You Will Learn
- How to understand the changing influence of buyers across the Technology Adoption Life Cycle
- How to recognize different market dynamics across the Technology Adoption Life Cycle
- How to identify your product category
- How to place your product category in the Technology Adoption Life Cycle
- 9-point summary templates for strategy development across all phases of the Technology Adoption Life Cycle
- Key products placed in the Technology Adoption Life Cycle
- A summary 9-point strategy for a key product that your company produces
The Chasm Companion / Crossing the Chasm, Inside the Tornado
Prerequisite
None
1 day