Regardless of how brilliant or sophisticated the strategy, it has little value if not adopted and implemented.
The purpose of this session is to teach your people how to make their strategy come to life by planning five specific implementation programs:
- Market research
- Whole product management
- Field engagement
- Marketing communications
- Support processes
- Cross-functional teams from either intact business units or early-stage companies
- Product / marketing managers and their teams
- Sales managers and their teams
- Engineering managers and their teams
- New hires
What You Will Learn
- How to design and conduct market research to validate your strategy
- How to build your whole product and recruit partners and allies
- How to engage the field sales and support organization
- How to develop marketing communications and sales support programs
- How to keep the strategy on track
Practical Application: What You Walk Away With
- Knowledge required to implement strategy
- Summary-level plans for market research, whole product management, sales, marketing communications and support processes
Primary / Secondary Texts
The Chasm Companion / Crossing the Chasm, Inside the Tornado
1 day