Program Objective

The purpose of this session is to develop the knowledge and skills required to create and execute Tornado and Main Street market strategies that will lead to market leadership.

Who Should Attend

• Cross-functional teams from intact business units
• Product / marketing managers and their teams
• Sales managers and their teams
• Engineering managers and their teams
• New hires

What You Will Learn

• How to develop a 9-point strategy for a Tornado market
• How to develop a 9-point strategy for a Main Street market

Practical Application: What You Walk Away With

• The skills to complete a 9-point strategy for a mature market product
• A draft 9-point strategy for a key mature market product that your company produces

Primary / Secondary Texts

The Chasm Companion / Crossing the Chasm, Inside the Tornado

Prerequisite

Workshop Duration