Managing Director

Mark Cavender is a Managing Director and Sr. Instructor of Chasm Institute. An accomplished teacher and workshop leader, he also serves as a senior instructor. With over 15 years of experience in enterprise software, Mark has a unique blend of strategic and tactical marketing skills coupled with a strong background in software sales.

Mark has worked with numerous leading enterprise software and telecommunications companies such as Acterna, Business Objects, Hyperion, Lawson Software, Microsoft, Nextel, Nokia and SunGard as well as growing firms such as Docent, iManage, and Logility. He has also done joint strategy work with IBM and their key enterprise software business partners.

Prior to founding Chasm Institute, Mark spent 9 years as a Managing Director with The Chasm Group and four years with Oracle Corporation, most recently as Director of Marketing, Financial Applications. Before joining Oracle, he was Marketing Manager with J.D. Edwards & Co. He has also held various sales and marketing management positions with GEAC (formerly Dun & Bradstreet Software / McCormack & Dodge), and Ceridian (formerly The Service Bureau Company).

Mark holds an MBA in marketing from the University of North Texas and a BS in general business from John Brown University.

Philosophy

"I love seeing the lights come on during a client engagement. It's one thing to teach, which I enjoy, but the true satisfaction comes with seeing that the client really 'gets it' and can apply the principles to their organization.

 To contact Mark Cavender:

email

tel (650) 532-6007