Managing Director, Sr. Instructor

Mark Cavender is a Managing Director and Sr. Instructor at Chasm Institute LLC. An accomplished teacher and workshop leader, he also serves as a senior consultant. With over 15 years of experience in enterprise software, Mark has a unique blend of strategic and tactical marketing skills coupled with a strong background in software sales.

He has worked with numerous leading enterprise software and telecommunications companies such as Acterna, Business Objects, Hyperion (Oracle), Lawson Software, Microsoft, Nextel (Sprint) and SunGard as well as growing firms such as Docent, iManage, and Logility. Mark has also conducted numerous engagements with IBM, including strategy work with the midrange division and its key enterprise software business partners, plus Cognos and FileNet. Mark's large-company international experience includes Nokia (Finland) and Grundfos and Danfoss (Denmark).

His work has also become an integral component of the business development programs for several regional development organizations, including the Accelerace and Gazelle Growth programs in Denmark and the Global Connexus program in Finland. These programs are designed to help startups in their respective countries to grow their business outside their native regions. Specific industry work includes IT, Web 2.0, clean tech and life sciences.

Prior to founding Chasm Institute, Mark spent 9 years as a Managing Director with The Chasm Group and four years with Oracle Corporation, most recently as Director of Marketing, Financial Applications. Before joining Oracle, he was Marketing Manager with J.D. Edwards & Co. (now Oracle).  He has also held various sales and marketing management positions with GEAC (formerly Dun & Bradstreet Software / McCormack & Dodge), and Ceridian (formerly The Service Bureau Company). 

Mark holds an MBA in marketing from the University of North Texas and a BS in general business from John Brown University.

Philosophy

"I've had the privilege of working with hundreds of client companies in a multitude of different industries. One of the exciting things for me in my work is the use of pattern recognition - and the opportunity to leverage this with each new client. I love seeing the lights come on during an engagement. It's one thing to teach, which I enjoy, but the true satisfaction comes with seeing that the client really 'gets it' and can apply the principles to their organization."

Contact

email

tel (650) 532-6007