Managing Director, Sr. Instructor

Michael Eckhardt, a Managing Director and Sr. Instructor with Chasm Institute, is a veteran of Hewlett-Packard, PepsiCo Inc., and Price Waterhouse. A graduate of Harvard Business School and Wall Street Journal Award winner, Eckhardt is a recognized expert in delivering market strategy workshops for high-tech products and services. He has been a Senior Affiliate of the Chasm Group since 1994.

Michael's client base includes Agilent Technologies, Cisco Systems, Hewlett-Packard, Intel Corporation, LMC Data Systems, and Mentor Graphics. He has delivered focused workshops and practical tools to help these companies better understand their customers' needs, develop winning market strategies and anticipate competitive threats.

Prior to his association with The Chasm Group, Michael directed Hewlett-Packard's market-focus consulting. His work with HP has frequently contributed to its business units generating profitable growth from current product lines, and increasing the market acceptance of new products. He provided HP product divisions, including the market-leading LaserJet and DeskJet printer businesses, with market segmentation workshops, customer needs analysis and competitive intelligence training.

With 18 years of industry and consulting experience, Eckhardt has provided strategy programs to technology-based clients throughout the U.S., and in such diverse locations as Singapore, Taiwan, Japan, Switzerland, the U.K. and Germany.

Philosophy

"When people ask what I do for clients, I boil it down to this: I help smart teams - typically marketing teams responsible for high-tech products - do the right thing at the right time in the product's life. And avoid major market errors along the way. We see recurring market missteps + errors in targeting the right type of customer, as well as whole product, partners, channel, price, and message. Our predictive tools and frameworks help minimize these risks."

Contact

email

tel (650) 532-6008