1.	Education programs must be real-world based, not theoretical. We don't just teach strategy concepts; we ensure that our clients can apply the concepts in their specific work situation.
2.	Curriculum and instructional methodology will set a new standard in corporate education and should be scalable. This is an ongoing process, but our goal is always to be the very best in both program design and delivery.
3.	The operative growth metrics of our firm are quality over quantity; impact over size. Yes, we want to grow, but only to the extent that we are able to maintain our high standard of quality.
4.	We will scale the business with professionals who share these values.