HIGH-TECH MARKET SUCCESS IN TURBULENT TIMES: Skills + Tools to Drive Marketing and Sales

Each webinar is approximately 45 minutes including Q&A. Webinars are co-presented by Mark Cavender and Michael Eckhardt, both of which are Managing Directors with Chasm Institute LLC, with occasional guest speakers.

These webinars are complimentary and are our way of introducing you and your organization to the proven principles in Geoffrey Moore's legendary books Crossing the Chasm, Inside the Tornado, and Living on the Fault Line, coupled with Paul Wiefel's book The Chasm Companion. These concepts and methodologies have been tested and refined over time in hundreds of client engagements.

Registration / login at the Chasm Forum website (www.chasmforum.com) is required to view archived webinars.

Topic
The Technology Adoption Life Cycle 2.0: Skills + frameworks to accelerate sales of disruptive and mainstream products		Archive
Customer Adoption: How does buyer influence change across the TALC, what causes the Chasm, and what can I do about it?		Archive
Market Dynamics for High-Tech: How must marketing + sales priorities and skills change as product categories mature across the TALC?		Archive
Choosing the Right Market Development Strategy: The 9-point toolset  for getting marketing + sales aligned		Archive
Point 1 of 9 - Target Customer: Identifying the changing roles of end-users, technical and economic buyers across the TALC		Archive
Point 2 of 9 - Compelling Reason to Buy: How can sales + marketing better address changing customer buying motivations across the TALC?		Archive
Point 3 of 9 - Whole Product: How must our solution change across the TALC, and why is this critical for sales + marketing?		Archive
Point 4 of 9 - Partners and Allies: How can sales + marketing optimize solution partners across the TALC?		Archive
Point 5 of 9 - Distribution: How should marketing + sales plan and execute optimal sales and channel strategies as they change across the TALC?		Archive
Point 6 of 9 - Pricing: How can sales + marketing better understand pricing and price elasticity across the TALC?		Archive
Benchmarking of Regions: Planning for SME growth based on category maturity		Archive
Point 7 of 9 - Competition: How should marketing + sales address the changing competitive threats across the TALC?		Archive
Point 8 of 9 - Messaging / Positioning: How must sales + marketing adjust outbound marketing communications across the TALC?		Archive
Point 9 of 9 - Next Target: How can marketing + sales leverage success into adjacent segments, markets and geographies?		Archive
Marketing Disruptive Technologies: 4 myths + misunderstandings and how they impact workforce skills and capabilities		Archive
Managing and Optimizing Your Brand: How to create and maintain brand loyalty across the Technology Adoption Life Cycle		Archive
More Effective Sales Conversations: How to extend product positioning + messaging to improve sales results across the Technology Adoption Life Cycle		Archive