Geoffrey Moore | Mark Cavender | Michael Eckhardt | Andrew Salzman | Philip Lay

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Blogs by the Chasm Institute Team & Colleagues

Visiting Professor IESE Business School, Strategy Advisor to High-Tech Companies
Dec 2014

2014’s Top 20 Trends & Disruptions in Enterprise and Consumer Markets

2014’s Top 20 Trends & Disruptions in Enterprise and Consumer Markets

3d printingbig datacloud computingdroneselectric carsinternet of thingsnet neutrality

This post originally appeared on

Like most years, 2014 has gone by in a flash, it seems. But like many years before it, it will leave its own mark on the development of new markets and tech businesses as well as the decline of others. Below is a list of my personal Top 20 trends and disruptions in terms of their significance this year, and for 2015 and beyond. It should come as no surprise that, to put it mildly, my Top 20 draws on some of the companies and topics I covered in posts during the year, because these represent themes and issues that I was able to explore in some detail

Mar 2014

The Tornado in SaaS B2B Apps - Experiencing the Agony and the Ecstasy

The Tornado in SaaS B2B Apps - Experiencing the Agony and the Ecstasy

B2Bbowling alleycrmcrossing the chasmearly marketerpgorillamain streetSaaStechnology adoption life cycletornado

Last month I posted an article titled “Landgrab Economics – Making Sense of the Facebook-WhatsApp Deal” to try to explain, among other things, the wild valuations and bewildering events that occur in consumer-focused cloud businesses that are in mass-market hyper-growth mode. My specific objective with regard to the Facebook-WhatsApp deal was to help readers judge whether the deal made sense, particularly at the outsized valuation involved.



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Chasm Institute LLC helps high-tech teams learn, apply, and implement best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. 

Chasm Institute helps companies align their product development, marketing, and sales functions to achieve and maintain market leadership in their categories.


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